Transforming digital campaign management

Using our extensive experience in developing media buying systems, we've created a comprehensive system for the digital planner.

In addition to managing the new media buy, iDesk incorporates business processes to bring a digital campaign to life.

Streamlines your workflow

iDesk leads you through the workflow, assuring that all tasks are coordinated and complete. You can work on another person's campaign mid-flight and immediately know what must be done next.

iDesk reduces labour-intensive tasks. For example, when you need to redistribute units, iDesk has built-in intelligence to show you your options. Add months, subtract months or change impressions. Whatever you want to do, iDesk provides tools to update the plan quickly, with no errors.

iDesk is intuitive, powerful and flexible. Sort, filter and search to set up your screens with the information you need at your fingertips. Need placement details? Just want summaries by site? iDesk does it with a click.

The efficient, paperless iDesk workflow is future-proof, providing campaign management for all nonlinear media.

Digital planners use iDesk to steward the interactive campaign

Complete audit trail

iDesk organises all information about the digital campaign in one place. Supervisors and managers can quickly and easily check on the state of hundreds of campaigns. And all of this with robust security capabilities.

iDesk stores the complete history of communications with all parties involved in the interactive campaign. Need to resolve issues with a site, traffic department or creative department? Not to worry. iDesk automatically stores every document, so you have all the information on hand.

Integrates with client accounting

With all the relevant delivery information in one place, iDesk guides the planner through quick decision-making on billing. Client financials are updated instantaneously.

Integrates with all adservers

iDesk integrates with adservers to keep your dynamic campaign up-to-date, saving you time and effort. Once your campaign has launched, use iDesk to retrieve monthly delivery values for every placement in your campaign and seamlessly transfer the costs into the DDS financial system.

For more information about iDesk, contact Abim Onasanya, media director, at 020 7255 7097 or abim.onasanya@dds.co.uk