TV research

Comprehensive viewing analysis

TV research gives you analysis of spots, breaks, programmes, time bands and coverage, reach and frequency.

See network activity, including total commercial minutage and each station's quota. Look at viewing for brands, brand groups (standard and custom), films, channels, breaks, sponsorship bumpers (inferred or actual), programmes, genres, dayparts, spotlengths and periods, and evaluate spot and programme schedules against one or two audiences (MediaExplorer users can merge their own bookings with BARB data).

Accurate and up-to-date

With live minute-by-minute viewing reported the morning after transmission, you're well placed to check the detail and look at the broad picture.

DDS is the gold standard, the accepted and trusted source of audience data.

Mark Rabin, BSkyB

Features & benefits

Spot, break, programme, time band and coverage, reach and frequency analysis
Gives you reconciliation, spend details, competitive analysis and relevance in marketplace
BARB and Nielsen data
Subscribers can analyse both UK and Irish markets
Six years' viewing data for brands, brand groups (standard and custom), films, channels, breaks, sponsorship bumpers (inferred or actual), programmes, genres, dayparts, spotlengths and periods
Competitive trend analysis aids decision making
Natural delivery figures including total commercial minutage and station quotas and centre-versus-end (CVE) and position-in-break (PIB)
Schedule optimisation and smarter planning
Clash schedules
Effective reconciliation
Spot and programme schedule coverage
Analyse effectiveness
Data merge with MediaExplorer bookings
Analyse your booking data without rekeying
User desktops maintained remotely
Saves your IT staff time -- they don't have to visit every user

Before & after

Before

Advertisers, agencies and TV companies all need a common currency for evaluating audience viewing.

After

BARB and Nielsen figures provided by TV research are accepted industry-wide.

Results

Trading partners share a dependable data source as the basis for doing business together.