Ambassador

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Ambassador brings efficiencies to TV airtime trading

In the TV market, it costs the same to handle a low-value spot with no audience and no revenue, as a high-value spot with a big audience. Not only are trading volumes going up all the time, but a high percentage of multichannel spots have no audience at all. Finding a way to deliver and process spot schedules efficiently has benefits for both TV sales points and agencies.

With Ambassador, sales points and agencies send and receive TV spot schedules in a standard format agreed by the industry.

A secure platform for eBusiness

A secure infrastructure is vital to the efficient exchange of trading information between buyers and sellers. Ambassador is a fast, reliable and accountable Lotus Domino messaging service, operated and supported by DDS. It keeps track of when a schedule was sent and where, and provides transaction information for agencies, e.g. data volumes by salespoint. Agencies that don't use other DDS applications can get TV saleshouse schedules by email using Ambassador Receiver.

Ambassador enables high-volume electronic trading between TV sales points and agencies. Through times of channel proliferation and huge increases in spot volumes, Ambassador continues to provide a secure, robust and proven trading platform.

Liam Plowman, Media Director, DDS

Features & benefits

  • Send schedules to agencies electronically
    Time-consuming manual processes and input errors eliminated
  • File format agreed by industry
    Efficient exchange of business information -- you have confidence that your trading partners can work with the schedules you send
  • Tracked delivery
    You always know whether your schedule has reached its destination
  • Operated and supported by DDS
    If you have a query, you can call the DDS helpdesk

Before & after

Before

In the absence of a common file format and a secure and automated trading platform, schedules faxed from TV saleshouses were rekeyed by hand at the agencies.

After

Up to 97% of UK TV spots are booked via Ambassador, the speedy and accountable messaging service managed by DDS.

Results

Information exchanged efficiently drives down costs for TV saleshouses and agencies, so both can focus on the non-routine aspects of their business that generate real revenue.