MediaExplorer

Linking buyers & sellers and cutting media buying time

MediaExplorer streamlines the buying process, for TV, radio, press, cinema or outdoor. It takes data from external sources such as TV saleshouses, J-ET, Telmar, IMS, Atlas and Excel, so that you can create a media schedule with minimum data entry and potential for error. MediaExplorer saves you time in other ways too, providing orders that media owners can accept or reject electronically, prompting you when there's work to be done, and exporting schedules in advertiser and production house formats.

Booking, evaluation & finance

MediaExplorer makes it easy to compare planned and actual activity. It integrates with client billing and supplier payments, and provides worksheets for finance tasks like resolving supplier invoice queries.

Giving you a record of every schedule you've received and a full audit trail, MediaExplorer meets governance requirements by restricting each user's access to key actions and queries.

The top line information shows me at a glance where we are, across all our TV business.

Clive Record, Walker Media

Features & benefits

Book & analyse any medium
Handles TV, radio, print, cinema & more
Grid-based worksheets
Spreadsheet functionality
Optimised for handling bulk spots & insertions
Efficient handling of high volume, low revenue transactions
Open to schedules from outside sources, e.g. J-ET, Telmar, IMS, Atlas and Excel
Admin time cut & errors eliminated
Saleshouse schedule comparison
Evaluate the latest spots
Consolidate planned and actual activity
Assess draft bookings before you make them
Orders transmitted & approved electronically
Saves agency and media owner time
Alerts & notifications
You're prompted for the next task & told when you're over budget
Integrated with BARB viewing data
Integrated reconciliation, performance reporting and future estimating
Press vouching using scanned images of adverts & spreads from Nielsen Ad Dynamix
Removes the need for hardcopy
PressLex integration
Industry-standard trading terms
Produces schedules in client and production house layouts
Saves time & improves communication
Full financial information, integrated with media accounting
Media & finance share the same tool & data
User desktops maintained remotely
Saves your IT staff time – they don't have to visit every desk

Before & after

Before

The days of small, high-value TV schedules are long gone. Today's media buyers need to be on top of huge volumes of low-value transactions for analysis and bargaining.

After

With MediaExplorer you can import and export spot schedules with ease. The home page gives realtime campaign status and outstanding tasks are always highlighted.

Results

Time-consuming and error-prone re-keying of information is eliminated, and buyers are freed up to focus on the work that makes a real difference to advertisers.