iDesk

Streamlining your digital advertising campaign

iDesk is the answer for agencies faced with the explosion of small transactions. Web-based and ad server neutral, iDesk transforms digital campaign management. It stewards interactive campaigns from planning to billing and paying, and cuts out work-intensive manual processes.

You can use iDesk in your browser anywhere. Because it works in any currency, it's ideal if you have business in more than one country.

Integrating with ad server, financials and trading

iDesk manages all the business processes around a digital campaign. It puts trading data at your fingertips in an intuitive and effective interface. You can handle all your trading partner negotiations. Delivery reconciliation, client billing and vendor payment are all taken care of.

And you can be reassured that every step is tracked and audited.

When you combine DoubleClick's ad management and ad serving with DDS' ad stewardship software, you get a great solution for the digital buyer

Paul Spokes, Head of digital, AMS

Features & benefits

Digital campaign management, from receiving publisher responses to requests for proposals, submitting media plans for client approval, sending insertion orders to publishers (with agreed trading terms & conditions), and exchanging data (planned and actual delivery) with adservers, for delivery reconciliation, through to client billing and vendor payment
Manage the whole campaign lifecycle from a single platform
Works with any adserver
Check campaign status across adservers
Alerts and notifications
You're prompted for the next task
One tool for planners, buyers and traffic
Without rekeying, everyone on the team has the information they need, cutting out errors and discrepancies
Communicates with creative and traffic departments
Saves everyone time
Works with any currency
Suitable for agencies with business in more than one country
Optimised for handling bulk transactions
Cost savings on high volume, low revenue inventory
Document storage
You know your information is always to hand whenever you need it
Change history
Full audit trail
Browser-based
Scalability

Before & after

Before

Digital campaign management is a costly business. High volumes of data, expensive staff and a surprising prevalance of manual processes all squeeze agency margins.* (* Source: Planning for Results)

After

With all client and ad server negotiations going through iDesk, agencies eliminate faxing and other work-intensive manual processes.

Results

Using iDesk for digital campaign management boosts productivity, taking the strain off overloaded planner / buyers so they can perform at their best.