iDesk enhances digital media buying at OPera agencies in the Omnicom group

Donovan Data Systems (DDS) today announced that UK agencies in Omnicom’s OPera media buying division, includingOMD, PHD, Manning Gottlieb OMD and M2M, have added to their online capability by installing iDesk, the digital campaign management application

'We’re currently using DDS’ iDesk for internet display buying. This is the latest in a series of ongoing initiatives to apply cutting edge technology and processes to drive efficiencies and further develop our digital business,' says Adam Pace, head of digital, OPera.

OPera accounts include EasyJet, Estee Lauder, Foot Locker, John Lewis, Kia Motors, lastminute.com, Nissan, Peugeot, Virgin, Vodafone and Yell.com.

'With the UK forecast next year to be the first major economy where advertisers spend more on internet than TV, agencies will find that iDesk greatly enhances their ability to manage complex, dynamic campaigns,' says Abim Onasanya, media director, DDS. 'iDesk is designed to handle behavioural targeted display advertising and all other forms of response-based digital advertising, with all the necessary agency and advertiser third-party technology and data connections.' '

With DDS iDesk we buy internet more efficiently, which means we can offer clients a superior service,' says Adam Pace. Specifically designed for the digital planner and buyer, iDesk’s web-based, walk-up-and-use interface features a central point to manage campaigns and track performance with agency trading partners and web publishers. Offering seamless integration with agency client accounting systems, iDesk enables quick and accurate management of client billing and payments.