Marketron broadcast solutions and Donovan Data Systems collaborate to provide direct electronic orders between radio stations and media agencies

Radio stations save time, reduce errors and improve service by receiving XML orders from spot buyers. Donovan Data Systems (DDS) and Marketron Broadcast Solutions have collaborated to offer completely electronic transactions between spot buyers and radio stations. Direct orders are sent from DDS' Spot Desktop spot media buying software using the RAB XML schema.

The orders seamlessly enter the radio station business system using the Marketron Exchange platform. Because there is no manual re-keying, the initial order is error-free and its receipt is confirmed, saving time and labor.

Nearly 6,500 radio stations in the U.S. use Marketron business operating systems. These radio stations can sign up for Marketron Exchange to take advantage of the eBusiness opportunities with DDS agencies by emailing sales@marketron.com or visiting the Marketron website for more information www.marketron.com/exchange.

Marketron Exchange communicates with media buyers

Marketron Exchange is an e-commerce platform that allows radio stations using Marketron Traffic, Visual Traffic, or DeltaFlex business systems to communicate electronically with media buyers. It enables orders, invoices, and proof-of-performance data to flow electronically--eliminating the need for manual processes, reducing discrepancies, increasing radio’s accountability by delivering accurate proof-of-performance to buyers, and bringing more revenue to radio by making it easier to buy.

About Marketron Broadcast Solutions

Marketron Broadcast Solutions is the leading provider of management solutions for the broadcast industry. Marketron's sales, traffic, finance and business intelligence solutions automate workflow and enable groups to optimise inventory and increase revenue. Relied on by more than 7,000 broadcast stations worldwide, Marketron software products are chosen by 47 of the top 50 U.S. broadcast groups. Marketron's primary business system software products include Marketron Traffic, Marketron Exchange, DeltaFlex, Visual Traffic, and Control Tower.

Marketron Broadcast Solutions is an affiliate of The Wicks Group of Companies, LLC, of New York, which specialises in communications, information and media businesses.