Donovan Data Systems’ iDesk digital campaign management software integrates with latest version of DoubleClick for Advertisers

NEW YORK — Donovan Data Systems (DDS) has completed the integration of its iDesk digital campaign management system with the latest version of the DoubleClick's DART for Advertisers (DFA) ad serving and management system.

Implemented in the United Kingdom in July 2009, the iDesk-DFAintegration is now live at New York digital agencies PHDiQ, part of theOmnicom Media Group, and Zenith Interactive, part of the PublicisGroupe.

'This is big news for digital planners, who can now get alerts on theirbuy status as well as financial updates,' says Harvey Kent, chief mediastrategist, DDS. In addition, the latest version of iDesk bringsgreater flexibility in creating, managing and customizing digitaladvertising campaigns.

iDesk eliminates faxes, spreadsheets and paper notes. It stewardsdigital ad campaigns from planning to billing and paying, bringingevery step of the campaign together in one place. 'This is the answerfor agencies faced with the explosion of small transactions in thefast-growing digital world,' says Kent.

About Donovan Data Systems

Donovan Data Systems (DDS) is the leading systems and software providerto the advertising industry. DDS offers an exceptional range ofbusiness solutions that brings operating efficiencies to its clientsworking in media agencies and marketing services companies.  Each day,DDS processes millions of transactions, supporting advertisingagencies, media specialists, broadcasting sales companies, advertisers,PR firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more than40 years with unequalled service and support, innovative technology andlong-term commitment to eBusiness.

For more information, please visit http://www.donovandata.com/.