Donovan Data Systems sponsors 4A's Transformation conference in San Francisco

NEW YORK - Donovan Data Systems, creator of iDesk for digital media buying, is a sponsor of the 4A's Transformation 2010 conference. Leaders from across the marketing communications industry will meet in San Francisco over three days, from 28 February to 3 March, to discuss emerging needs in the digital age.

'This will be a significant industry event and we're pleased to support it. We've been the data processing backbone of the advertising industry for over 40 years. On behalf of our clients, we've led the way to new efficiencies and effectiveness with our leadership in eBusiness. Today, as digital forms of advertising take over, our clients are faced with an explosion of data that's  transforming the business. Donovan Data Systems is uniquely placed to structure and deliver that data, so agencies can offer an integrated media vision, honing their business intelligence from planning based on consumer insights, to evaluating advertising ROI,' says Michael Donovan, chairman and CEO, Donovan Data Systems.

About Donovan Data Systems

Donovan Data Systems (DDS) is the leading provider of service and software for advertising agencies and media sales. DDS offers an exceptional range of business solutions that brings operating efficiencies to its clients working in media agencies and marketing services companies. Each day, DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment, and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more than 40 years with unequalled service and support, innovative technology and long-term commitment to eBusiness. See http://www.donovandata.com/.