Donovan Data Systems award for Media Agency Network of the Year goes to Starcom MediaVest

Media industry luminaries from around the globe gathered in Valencia on Tuesday 21 April, for the Festival of Media Awards ceremony. Donovan Data Systems (DDS) was pleased to be at the city's Arts and Science Museum as sponsor of the Media Agency Network of the Year award, which the Festival jury gave to Starcom MediaVest

Presenting the award to Jim Kite, president, connections research and analytics, and several other Starcom MediaVest executives was Abim Onasanya, media director, DDS.

'We're delighted to sponsor the Festival of Media again this year and also to present the Media Agency Network of the Year award to Starcom MediaVest,' said Michael Donovan, chairman and CEO, DDS.

Agency Office of the Year was awarded to Digitas, while Microsoft was named Media Owner of the Year. Runners-up for Media Agency Network of the Year were Mindshare and Mediacom. Finalists for Media Agency Network of the Year were PHD Canada and Goodby, Silverstein & Partners.

MediaCom India was chosen for its work on the India Shaves campaign for the Gillette Mach3 shaver launch to receive The People's Award, which was voted for by both the global advertising community and the delegates at the Festival of Media. The People’s Award was sponsored by The Wall Street Journal Europe and Cream magazine.

In addition to the Festival awards, the event showcased presentations from media agencies, among them MPG, Mindshare and PHD; media owners like Microsoft and Reuters; and marketers such as Procter & Gamble and Unilever. Michael Donovan, participating in a panel discussion about the future of television, presented a conceptual model of targeted television, explaining how DDS is facilitating the shift to addressable advertising with advanced hardware and specialised solution engines. This will enable advertisers to send customised TV commercials and video to households, based on variables like income, family size, education and ethnicity.