Booking categories take Donovan Data Systems integrated media buying software to next level

The explosion in the number of media channels puts new demands on the media and finance departments of advertising agencies. If technology is the cause, luckily it's also the solution, with Donovan Data Systems media buying software.

With social, search, affiliate, video-on-demand, sponsorship, in-game and other online, interactive, retail and mobile media all moving so fast, agencies need the flexibility to segment and recombine their campaign data in any number of ways, both for analysis and billing and paying. 'Our job is to provide agencies with the tools to make this work, both for new media and traditional media like TV, radio, print & outdoor,' says Abim Onasanya, European media director at Donovan Data Systems, announcing that its media buying software and digital campaign management software now gives buyers the capacity to work with 64,000 media.

At Feather Brooksbank, Cameron Smith, account manager, broadcast, says: 'This has saved us hours of work in collating spend figures for tracking and deal negotiations.'

About Donovan Data Systems

Donovan Data Systems (DDS) is the leading provider of service and software for advertising agencies and media sales. DDS offers an exceptional range of business solutions that brings operating efficiencies to its clients working in media agencies and marketing services companies. Each day, DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more than 40 years with unequalled service and support, innovative technology and long-term commitment to eBusiness.