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Eleven excel at IPA’s highest training qualification
Eleven candidates have successfully completed the IPA’s Excellence Diploma, with one distinction, eight credits and two passes. The Diploma is the IPA’s highest qualification and challenges candidates to develop a personal vision for how communications can build brands. The graduation ceremony took place last night (2nd September) at the IPA. The rigorous 15-month programme, sponsored by DDS, is designed for individuals with at least three to five years’ experience who wish to push their thinking forward beyond their own discipline.
Donovan taps Rubicon’s JT Batson to head digital division
It’s hard to believe, but some media buying transactions still require a fax number to get things done. For the past few years, company’s like Mediabank and Donovan Data Systems have been trying to drag media agencies and sellers into the 21st century with software that allows for online transactions of ad buys. Still, the industry has a long way to go. Donovan is hoping that new hire JT Batson, who left online ad firm Rubicon Project earlier this month, will be able to get agencies to embrace digital methods once and for all.
4A's aims for diverse agenda
At Transformation 2010, its combined Leadership and Media Conference, which starts on Sunday, the American Association of Advertising Agencies is aiming for as diverse an agenda as possible.
To prevent digital ad fraud, start with secure insertion orders
Recent stories in Online Media Daily and The New York Times about fraudulent insertion orders for Web site advertising remind us that as long as there are dishonest people in the world, we need to harness technology to counter technology.
Omnicom Media Group and DDS extend data relationship
Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.
Omnicom renews with Donovan, multi-year deal includes iDesk
Donovan Data Systems, the dominant provider of back-office media buying systems for advertising agencies, this morning announced it has signed a new, multi-year agreement with Omnicom Media Group. The deal, which includes Donovan's new iDesk digital ad campaign management, and BrandOcean workflow systems, is the second major agency holding company renewal struck by Donovan this year.
Marketron, Donovan collaborate for electronic orders
Donovan Data Systems and Marketron Broadcast Solutions are working together to offer completely electronic transaction between spot buyers and radio stations.
Networks, agencies up electronic transaction delivery via eBusiness
More than 3,000 transactions for national cable TV inventory have been sent electronically between cable networks and agencies since the inception of an eBusiness initiative in June.
Media buys: DDS, cablevision report big e-business increases
There is continued growth for electronic transactions in the TV industry with cable TV networks. A system from Donovan Data Systems and Cablevision Advertising Bureau -- eBusiness -- has seen a sevenfold increase since its launch in June.
MSA and Donovan Data Systems partner using EDI Coordinator™ software to automate transmission of advertising deals
Management Science Associates, Inc. (MSA) has announced that a successful automated transmission of electronic cable deals and changes can now be sent via its @media® EDI Coordinator™ software to Donovan Data Systems' (DDS) electronic hub. This allows national cable networks to send deals on a regularly scheduled basis to their agency trading partners that use DDS' national media buying system. Agencies can track all changes made to the deals.
Donovan clicks with DoubleClick, iDesk first to hit DART's bullseye
Score one for Madison Avenue data processing giant Donovan Data Systems (DDS) in the race to develop a state-of-the-art system for managing the workflow of digital campaigns and media buys. DDS last week announced its new iDesk system is now fully integrated with the latest version of DoubleClick's DART for Advertisers in the U.K., and will implement it in the U.S. soon.
MPG Canada digitizes up into DDS eAvails
A new tool is making life a lot easier for media agencies these days. Buyers can view program schedules, ratings and costs for evaluation and eventual booking through Toronto-based Donovan Data System's eAvails platform.
Donovan Data Systems enhances digital media buying at OPera agencies in the Omnicom Group with iDesk
Donovan Data Systems (DDS) today announced that UK agencies in Omnicom's OPera media buying division, including OMD, PHD, Manning Gottlieb OMD and M2M, have added to their online capability by installing iDesk, the digital campaign management application
IPG, DDS renew huge media deal
After months of negotiations, Donovan Data Systems has succeeded in renewing its contract to process some $25 billion in annual ad buys for Interpublic Group media shops.