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Mediaocean, the company formed out of the merger between Donovan Data Systems (DDS) and Mediabank, is to launch a cross-media platform to allow media agencies to connect directly with all the advertising technology and tools they use from a central hub.
Last week’s merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades.
Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of Mediaocean, he made his case to AdExchanger.
Yesterday the Department of Justice formally approved the merger of Donovan Data Systems and MediaBank to form MediaOcean, a company that plans to build the operating system for advertising. We spoke to MediaOcean’s CEO Bill Wise about the merger, what is means for current customers and where the company is headed next.
The US Department of Justice has approved the merger of Donovan Data Systems and MediaBank, which will now launch as Mediaocean. The company launches today with a mission of “creating the first global operating system designed specifically for the advertising industry: Mediaocean OS”.
Donovan Data Systems (DDS) and MediaBank announced today the U.S. Department of Justice had approved their merger, in which the two companies are rebranded as Mediaocean.
MediaBank and its competitor Donovan Data Systems have intended to merge for a few months.
Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean,in a deal estimated at $1.5 billion.
Following the U.S. Department of Justice’s approval of their merger, Mediaocean launches today with a mission of integrating the best of each company’s data-processing and ad agency workflow management systems and software into what it claims will become the ad industry’s new “operating system.” Importantly, the new “Mediaocean OS” will take a page out of Silicon Valley, becoming an “open source” API, or application programming interface, that will enable agencies or other third-party developers to create applications that seamlessly plug into future generations of what is now the advertising world’s undisputed backbone for processing information related to advertising, media and paying its supply chain.
Harvey Kent, Chief Media Strategist for Donovan Systems, was one of the early pioneers in standardizing media pre-buying and Buy / Sell IT systems. And he has helped the industry adapt to the changing landscape in processing media data from its many sources to its many users. In this interview, Harvey talks about Donovan and MediaOcean, the introduction of Set Top Box Data into Donovan, media measurement and upcoming trends in the media landscape.
If you’ve ever used Google’s AdWords product, you know how blissfully simple it is to plan, budget, buy, track, and pay for your campaigns from a single interface. It’s intuitive enough for virtually any small business to figure out on their own, but flexible enough to scale up to the world’s largest marketers. Compare that now to the way most agencies buy digital media from online publishers, hacking their way through Excel templates, a pile of system interfaces, gobs of email threads, and fax machine printouts with an army of entry-level communications graduates. To get a display media campaign live, it’s downright prehistoric, and certainly one of the biggest growth liabilities to the industry. <br /><br /> That’s why the MediaBank / Donavan Data Systems merger, assuming it gets approved by the Department of Justice, is so significant, because it has the potential to link all the systems an agency needs to execute a media buy from start to finish, thereby dramatically simplifying the process, and making it more efficient to spend money in digital.
The ad tech space is one of the most confusing industries around. To get some insight, we recently spoke with Traffiq CEO Nick Pahade.
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
Assuming the merger of Donovan Data Systems and MediaBank into MediaOcean passes regulatory muster, it's worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts.
Rival ad-technology companies Donovan Data Systems Inc. and MediaBank LLC are merging to create a new company called MediaOcean, in a bid to head off competition from Google Inc. and bolster their efforts to transition into the digital age.
On Sunday, The Wall Street Journal's Emily Steel reported that Donovan Data Systems and MediaBank have decided to merge into a new company called MediaOcean, as the new company looks to create what it calls an operating system for advertising while it looks to stave off formidable competition from Google.
Ad stewardships companies Donovan Data Systems and MediaBank recently announced plans to merge into a combined company to be called MediaOcean. How should we think about it? I will start with this premise: the advertising and media industry needs better and truly open and neutral multiplatform advertising management, stewardship and billing.
Havas' MPG unit has renewed a multi-year contract for media systems and software with Donovan Data Systems.
Chalk one up for Donovan Data Systems. The Madison Avenue media and advertising data-processing giant this morning announced a new multi-year contract with Interpublic's Mullen unit.
Greater data transparency and easier to use navigation are among the factors that could unlock the true value of On Demand advertising, according to a panel of industry experts.
Partnership follows Venture's deal to integrate with Donovan
After years of promise, it is evident that advanced advertising initiatives on TV platforms--across linear and VoD services -- have not yet delivered. True, there have been some trials and deployments of dynamic on-demand ad insertion (DAI), and interactive requests for information (RFI) capabilities which have been publicly announced -- and more that remain 'under wraps.' However, the overall momentum has been beneath the expectations of most industry players.
Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a TV Essentials contract with Documentary Channel, the leading network dedicated exclusively to airing the works of independent documentary filmmakers.
According to a release, Canoe Ventures and Donovan Data Systems (DDS) announced yesterday 'that DDS is developing technology within its cable TV buying systems to support Canoe Ventures’ advanced advertising solutions.'
Today, Donovan Data Systems and the Rubicon Project announced a new partnership which will target agency media buyers and 'automate the display advertising transactions that are not executed through real time bidding (RTB).'
In a deal that could dramatically change the way big ad agencies buy online display advertising, Donovan Data Systems this morning unveiled a new platform that will give media planners and buyers access to some of the best inventory from top online publishers directly from their desk-top and laptop computers. Donovan says the main benefits of the new system, dubbed the Direct Publisher Gateway (DPG), will be to improve the time, energy and workflow involved in agencies processing online display advertising buys, but those shifts likely will affect the entire ecosystem of technology providers and third-party intermediaries that have emerged in an increasingly complicated and convoluted marketplace, including ad networks, demand-side platforms, data aggregators, and even home grown agency trading desks.
Along with the lack of a standard audience metric, one of the main things holding back display ad sales at major ad agencies is the fact that most of the transactions are still done manually, sometimes still by fax. The Rubicon Project and Donovan Data Systems have been working on a platform that will serve as a direct, automated pipeline that will allow agencies to access publishers’ inventory with a few clicks—and, they hope, unlock the 90 percent of display advertising that is not transacted through real-time bidding.
In the US, multi-screen measurement specialist Rentrak is to integrate the data from more than 80 million set-top devices for video-on-demand (VOD), into ad industry software firm Donovan Data Systems’ (DDS) media planning and buying systems.
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak has cut a deal to integrate its set-top-based audience estimates into Donovan Data Systems, the company that provides the back office systems and software that power much of what Madison Avenue does, including planning, buying, posting and even paying the media. The deal, which is being announced this morning, is believed to be the first to integrate set-top data directly into the "enterprise" systems that agencies use to conduct business, and could have a profound effect on the way agencies treat the data, especially for highly-targeted niche TV networks that are not currently measured by the Nielsen Co.
Ken Breen and Fraser Woollard were promoted to new posts at Donovan Data Systems, New York. Mr. Breen, director for marketing, becomes director for client relations, and Mr. Woollard, United States account director for two clients, the Interpublic Group of Companies and the Omnicom Group, becomes client relationship director.
AdExchanger.com asked several executives from advertising technology companies about their reaction to the OpenRTB standard ...
In 1963, Michael Donovan came to the US from England to attend the Massachusetts Institute of Technology. More than 40 years later, the data processing company CEO says he has fulfilled the 'can-do American dream' and wants to tell the story of his — and millions of others' — experiences of coming to the US.
Donovan Data Systems prez Batson looks at the digital back office and agency DNA
Eleven candidates have successfully completed the IPA’s Excellence Diploma, with one distinction, eight credits and two passes. The Diploma is the IPA’s highest qualification and challenges candidates to develop a personal vision for how communications can build brands. The graduation ceremony took place last night (2nd September) at the IPA. The rigorous 15-month programme, sponsored by DDS, is designed for individuals with at least three to five years’ experience who wish to push their thinking forward beyond their own discipline.
It’s hard to believe, but some media buying transactions still require a fax number to get things done. For the past few years, company’s like Mediabank and Donovan Data Systems have been trying to drag media agencies and sellers into the 21st century with software that allows for online transactions of ad buys. Still, the industry has a long way to go. Donovan is hoping that new hire JT Batson, who left online ad firm Rubicon Project earlier this month, will be able to get agencies to embrace digital methods once and for all.
At Transformation 2010, its combined Leadership and Media Conference, which starts on Sunday, the American Association of Advertising Agencies is aiming for as diverse an agenda as possible.
Recent stories in Online Media Daily and The New York Times about fraudulent insertion orders for Web site advertising remind us that as long as there are dishonest people in the world, we need to harness technology to counter technology.
Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28. DDS will provide the advertising, marketing and communications holding company with management systems and services as part of the deal, for which financial terms were not disclosed.
Donovan Data Systems, the dominant provider of back-office media buying systems for advertising agencies, this morning announced it has signed a new, multi-year agreement with Omnicom Media Group. The deal, which includes Donovan's new iDesk digital ad campaign management, and BrandOcean workflow systems, is the second major agency holding company renewal struck by Donovan this year.
Donovan Data Systems and Marketron Broadcast Solutions are working together to offer completely electronic transaction between spot buyers and radio stations.
More than 3,000 transactions for national cable TV inventory have been sent electronically between cable networks and agencies since the inception of an eBusiness initiative in June.
There is continued growth for electronic transactions in the TV industry with cable TV networks. A system from Donovan Data Systems and Cablevision Advertising Bureau -- eBusiness -- has seen a sevenfold increase since its launch in June.
Management Science Associates, Inc. (MSA) has announced that a successful automated transmission of electronic cable deals and changes can now be sent via its @media® EDI Coordinator™ software to Donovan Data Systems' (DDS) electronic hub. This allows national cable networks to send deals on a regularly scheduled basis to their agency trading partners that use DDS' national media buying system. Agencies can track all changes made to the deals.
Score one for Madison Avenue data processing giant Donovan Data Systems (DDS) in the race to develop a state-of-the-art system for managing the workflow of digital campaigns and media buys. DDS last week announced its new iDesk system is now fully integrated with the latest version of DoubleClick's DART for Advertisers in the U.K., and will implement it in the U.S. soon.
A new tool is making life a lot easier for media agencies these days. Buyers can view program schedules, ratings and costs for evaluation and eventual booking through Toronto-based Donovan Data System's eAvails platform.
Donovan Data Systems (DDS) today announced that UK agencies in Omnicom's OPera media buying division, including OMD, PHD, Manning Gottlieb OMD and M2M, have added to their online capability by installing iDesk, the digital campaign management application