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With spot volumes always on the rise, dependable electronic communications between seller and buyer are ever more important. Who has time to re-key information?
Increased speed and accuracy and lower costs are compelling arguments for sending TV spot schedules to agencies in industry standard format.
Accountability matters too. You'll want a record of which schedule went to which agency and when.
With a common language for the exchange of business information, you can feel part of a true electronic community.