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DDS logo usage guidelines

The Donovan Data Systems logo is the three initials DDS:

The colour is Pantone 200 (Red), CMYK 0 100 63 12, and hex #D00020.

You can reproduce the logo in black, provided it's on a white or light background, or in white on a dark background where the colours or black aren't appropriate. No other colours may be used.

The size of the logo should be appropriate to its use but you may not vary the proportion and relative spacing.

You can use the letters, with or without the descenders, using the colour Pantone 200 (red) or black.

Variations on this DDS may not be used.

In text you should use the letters DDS, in the standard DDS typeface and size, i.e. not the logo.

DDS stationery uses the DDS logo in colour and printed text in Pantone 424 (grey), for example letterheads and visitors cards or the logo in black and all other text in black, for example invoices and statements, etc.

Logos